Harrah’s Cherokee Casino & Hotel has enhanced its public relations team with the hiring of 12Twelve Marketing in Asheville, North Carolina. Marilyn Ball, the agency’s principal, began her association with Harrah’s Cherokee Casino and Hotel in 1996, prior to its grand opening, and will continue with her company’s collaboration as the public relations agency of record.

“Marilyn Ball brings a wealth of familiarity and knowledge to our property and recognizes the importance of strong communication throughout the area in regard to our continued growth and impact on this region,” said Ahinawake Littledave, Marketing Services Manager for Harrah’s Cherokee & Hotel.

Ball’s extensive marketing and public relations experience spans two decades of advertising leadership by providing marketing and communication initiatives for the region’s tourism, hospitality and economic development industries, including administration of successful public relations campaigns. 12Twelve Marketing will continue to build brand awareness and optimize media relations and outreach for Harrah’s Cherokee Casino & Hotel.

Harrah’s Cherokee Casino & Hotel, a 56-acre property, is an enterprise of the Eastern Band of the Cherokee Nation. Currently the Casino & Hotel is expanding and is the largest hospitality development project under way in the Southeast. The $633 million expansion project is one of the largest in the U.S., with a projected completion set for 2012 – offering the greatest number of hotel accommodations in the Carolinas. In addition to the 56-acre property, guests have privileged access to the Eastern Band of the Cherokee Nation-owned Sequoyah National Golf Club, named one of 2009′s best new golf courses by Golf Magazine.  For complete details on the expansion, please click here.

Thanks to Sherri McLendon for a wonderful article about collaborative partnerships that work! http://sherrimclendon.blogspot.com/2011/05/building-collaborative-partnerships.html

Dr. Brené Brown is a researcher professor at the University of Houston, Graduate College of Social Work, where she has spent the past ten years studying a concept that she calls Wholeheartedness, posing the questions: How do we engage in our lives from a place of authenticity and worthiness? How do we cultivate the courage, compassion, and connection that we need to embrace our imperfections and to recognize that we are enough — that we are worthy of love, belonging and joy? Brené is the author of I Thought It Was Just Me (but it isn’t): Telling the Truth About Perfectionism, Inadequacy, and Power (2007) and the forthcoming books, The Gifts of Imperfection (2010) and Wholehearted: Spiritual Adventures in Falling Apart, Growing Up, and Finding Joy ( 2011).

This audio presentation was recorded on October 5, 2010 as local mass communication practitioners
discussed a variety of ethical dilemmas in today’s mass media as part of the Department of Mass Communication’s panel discussion on Ethical Issues in Today’s Media.

Ethics Presentation by Marilyn Ball

Sherri L. McLendon
President, Public Relations Association of Western North Carolina

Paul Bonesteel
Film Producer, Director, Writer

Jess McCuan
Editor, VERVE magazine

Jason Sanford
Ashvegas Blog

Simon Sinek: How great leaders inspire action